The Life and Work of
Dennis Raymond Perrin
A Chronological Timeline
Introduction
Dennis Raymond Perrin is an
accredited Edward de Bono trainer and consultant, with decades of experience
helping individuals and organisations think more creatively, clearly, and
collaboratively. Guided by the philosophy that structured thinking can
transform both professional and personal life, Dennis has spent his career
demonstrating how de Bono's tools can turn challenges into opportunities.
Drawing on his international experience and his own life journey, he teaches
thinking skills not just as theory, but as practical methods that empower
people to act decisively, solve complex problems, and manage emotions
intelligently.
Early Life and Education
Dennis Perrin's formative years were spent in Kent and
London, England, where he developed an early curiosity for learning,
problem-solving, and understanding human behavior. These foundations would
later support his work in teaching structured thinking and creativity to
professionals across multiple industries.
Professional Development and Accreditation
(1999-2002)
Dennis began his formal training in the Edward de Bono
thinking tools in 1999 with Edward de Bono's brother, Peter. Between 1999
and 2002, he became fully accredited across a broad range of de Bono
methodologies, including the Six Thinking Hats, Direct Attention Thinking
Tools (DATT), and Lateral
Thinking. This period also included certification from
the Holst Group in Henley, Oxfordshire, and later Lateral Thinking
accreditation via Indigo in London.
Training and Consultancy Work (2000s-2010s)
Using both his own name and the consultancy brand
Thinking Training, Dennis built a successful career delivering workshops and
executive coaching for organisations in the UK and abroad. His clients have
included senior managers and executives in diverse sectors, such as Oxford
Brookes University, DuPont in Shanghai, Amro Bank in London, and
Moller-Maersk in Tangier. He also contributed to education by teaching
senior lecturers at Norwich City College and conducting de Bono workshops
for registered charities like WSPA in London.
Dennis is known not only for his expertise in the
thinking tools but also for his personal approach - sharing insights and
experiences that make structured thinking relevant and practical for
everyday challenges. For example, while training managers at Amro Bank, he
openly discussed coping with the recent loss of his father and demonstrated
how the Red Hat tool allowed him to manage and communicate emotional
responses effectively.
Resilience and Application of Thinking Tools in
Personal Life (2020s)
Throughout his life, Dennis has faced profound personal
losses, including the passing of his wife and youngest son in the early
2020s. During these periods, he has consistently drawn on the de Bono
thinking tools to navigate grief, maintain perspective, and continue
supporting others professionally. These experiences reinforce his belief
that structured thinking is not merely a professional skill but a life skill
that can help individuals rise above emotional challenges with clarity and
strength.
Ongoing Commitment to Teaching and Mentoring
Today, Dennis continues to deliver consultancy,
training, and workshops in the UK and internationally. His approach combines
technical mastery of the de Bono tools with warmth, empathy, and real-world
examples from both corporate and personal life. He remains committed to
empowering leaders, teams, and individuals to think more clearly,
creatively, and effectively.
Closing Reflection
Dennis Perrin's journey demonstrates that thinking is
not just a cognitive exercise - it is a way of navigating life itself. By
combining professional expertise with lived experience, he shows that
structured thinking can help people solve problems, make decisions, and
manage emotions with intelligence and confidence. His work continues to
inspire others to embrace creativity, clarity, and courage in every aspect
of their lives.
People, who might be described as NOPO people and enjoy
the exclusive use of argument and criticism, won't like the use of new
thinking. New thinking includes PO. PO, provocative operation, is a serious
revolutionary concept that opens the mind to fresh thinking and new ideas!
PO is for explorers. Welcome to PO Thinking!
From
Dr Edward de Bono's
message to: Dennis R Perrin's De Bono Training!
- Creativity Evolution: The site discusses the shift from mysterious creativity, then, by the use of some basic training in a few simple tools, moves to direct and practical idea implementation.
- Innovation, the Direct Approach: We emphasise moving from complex concepts to simple, actionable solutions. This leads to the generation of our own ideas.
- Dennis R Perrin: He is presented here as an advocate and fun trainer for this new management ideology, promoting lateral thinking and serious creativity as straightforward, co-operative, and effective strategies for designing new approaches and developing innovation.
The essence of this
site's message is about embracing a deliberate, cooperative approach to innovation/creativity and problem-solving, moving away from the mystical and complex methods of the past.
This is done by understanding and using practical tools and techniques. The
tools are simple and easy to use, yet powerful, and take a lot of practice
in the beginning.
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